IS IT A GOOD TIME FOR CROSS PLATFORM APPS? With the increasing number of mobile devices and reducing internet usage cost worldwide, the penetration of mobile and mobile apps has increased significantly in last few years. There are close to 5 billion active internet users in the world and more than 50% of the internet traffic is via mobile devices. This number is expected to increase in the coming future as more users will get hooked to the mobile ecosystem. The two major platforms/players which dominate the mobile market are iOS and Android. Combined they both own around 95% of the market share worldwide with almost 3 million apps on each platform. The application developed for one platform cannot run on another platform hence, separate app needs to be developed for both these platforms. But since the competition is very intense between these two platforms, it becomes difficult to choose which platform to target for Mobile App Development. Developing independent app for both the platforms is a time consuming and a costly affair, whereas leaving out any platform could be risk for the success of the app and company profitability. Hence, companies prefer to develop app for both the platforms for maximum customer reach. Technology has helped companies in developing an app using single code base which can run on both the platforms. Thus, reducing the time and cost substantially. Cross-Platform App Development Frameworks has helped companies in achieving the same with minimal cost and high quality. Let’s look at some of the mobile app development frameworks available in the market. PROGRESSIVE WEB APPS Progressive Web Apps (PWA) are web apps with a look and feel of a mobile app. Advantages of developing PWA’s are, these apps do not required to be installed in the device and they load very fast compared to any traditional websites thus offering a seamless user experience. PWA’s offer a very good caching mechanism and hence, they offer a good level of service in the areas where the internet connectivity is very good. There are certain flip sides to all the technologies, and PWA is no exception to it. Some flaws with PWA’s are that they are not compatible with Safari browser, PWA’s cannot access some important phone hardware features like Camera, GPS, and fingerprint scanner. Also, PWA’s consume substantial amount of battery, hence, using them could drain the phone battery fast. NATIVE APPS As mentioned above, Android App Development and iOS App Development are two different platforms. Developing independent apps for these platforms require coding in their respective compatible technology like Java and Kotlin for Android platform, Swift and Objective C for iOS. Such type of apps is called Native apps and offer rich and seamless user experience as compared to hybrid apps. The downside of developing Native app is that the cost of app development and maintenance is very high. CROSS-PLATFORM APPS Cross-Platform App Development are ones which are developed using a single code base and they run very well on both Android Mobile App Development and iOS App Development platforms. Hence, the benefit of Cross-platform framework is that it helps in substantially reducing the cost by having only one cross platform app development team, and as the code base is common, the cost of maintenance is also low. Considering the constraints with PWA’s and high development costs for Native Apps, many companies/developers prefer programming apps in cross-platform framework because of the immense benefit it offers. Due to increasing demand of the cross-platform frameworks, there’s a rise in the number of cross-platforms available in the market and there’s an intense competition in upgrading the existing frameworks for the ease of development. Some popular cross-platform app development frameworks are React Native, Flutter, and Xamarin. BENEFITS OF CROSS-PLATFORM APPS DEVELOPMENT Some of the benefits which Cross-platform apps offer for the businesses are: 1. Lesser Development and Maintenance Cost: As the code base is same, you need only one team to develop the app unlike the native apps where two separate teams are needed. In future if there is any upgrade or bug fixing is required in the app, it needs to be done on a single code, hence the cost of maintenance is also low. 2. Faster Time To Market: As there is only single code base which needs to be developed and maintained, hence, it substantially reduces the development time. Also, if there is any issue which needs to be fixed, it needs to be addressed in only one code base unlike at two different places in case of Native apps. Cross-platform apps reduce the overall development time and decrease the time to market for the businesses thus, giving the competitive advantage. 3. Market Penetration: Cross platform apps have a better market reach as it caters to both Android and iOS platform which together constitutes to `95% of the total market share. CONCLUSION: It’s a very good opportunity for the companies to cash in the opportunity provided by the cross-platform frameworks. Cross-platform companies are investing huge in this framework to bridge the quality gap between Native and Hybrid apps at the earliest. Tech giants like Facebook and Google are the driving forces behind the famous cross-platform frameworks React Native and Flutter respectively, and they try and release a new version every year with it of Mobile App Developer and user-friendly features. The advantages offered by Cross platform app development frameworks is one of the major reasons why there’s a huge influx of apps in the market recently and we expect this wave to continue in the times ahead. The gap between the quality of native and hybrid apps is closing, and it’s closing fast. Huge companies like Facebook and Google are putting their money behind cross-platform app development by launching hybrid app development platforms like React Native and Flutter, respectively. Cross-platform app development is going to take a big leap in 2020 and beyond. New versions of React Native, Flutter, and Xamarin are releasing every year as the companies behind these frameworks are
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Digital Marketing Tips That Helps Grow Your Business
Digital Marketing Tips That Helps Grow Your Business The year 2020 has not been one of the greatest years so far for the entire world. The Corona virus breakdown has badly impacted the lives, businesses, and economy in all the countries. Almost all the industries have seen one of the worst times in their history and this hard time has forced the businesses to innovate something to continue their existence. As its lockdown everywhere, it is not possible to do the marketing in a traditional way, hence, the traction and reliance towards digital marketing are huge to boost up the business. Willingly or unwillingly, everybody around the world is at home during this time and spending most of their time over the internet, social media, etc. As Digital Marketing uses the internet for marketing, Businesses can take their marketing to the next level by hiring Digital Marketing Company and get directly connected with their target audience. Understanding Digital Marketing As the name suggests, it is the marketing of your products via digital platforms such as e-media or the internet. If used wisely this is considered to be one of the most effective and reliable marketing solutions. In this blog, we’ll see some of the Digital Marketing ideas you can consider for your business. 1. Never give up. 2. Making sure your business is online. 3. Plan, Execute and Maintain. 4. Optimizing through SEO. 5. Engaging with the potential audience. 6. Convert circumstances into opportunities. Never Give-up Time may be tough for all the entrepreneurs especially, start-ups. But it’s important not to lose hope and give up, instead, work around the strategies to boost your business after the lockdown situation. Digital marketing is a good way to stay connected with your customers worldwide and ensure that your brand is still alive in these tough times. Make Sure Your Business Is Online In today’s world where almost everything is online, it’s important for businesses to Develop Successful Mobile App or website to ensure their online presence in order to better reach and connect their potential customers. To do this, it is recommended that businesses should have their website or app related to their business. Once this is in place, then by using SEO (Search Engine Optimization) techniques you can increase your website ranking and bring your website on top of Google’s SERP (Search Engine Result Pages) and increase traffic for your site and hence, can spread awareness about your business product or services. Ensuring that your content is attractive will help you reap much better results. Plan, Execute And Maintain Planning is the most important element for any project and a good plan is one of the major reasons behind a successful project. For digital marketing also, we need to have marketing strategies in place to improve our customer engagement. We need to remember that ‘No Plan is Full-proof’ and hence, we should be prepared to alter our ideas/strategies while implementing the planned strategies to reap better results. Once the implemented strategies are in place reaping results, you need to maintain them so that you continue to stay connected with your customers and build a stronger relationships. Pixel Values Technolabs is one of the top Mobile App Development Company providing Digital Marketing services to the clients worldwide along with the mobile and web app development services. Optimizing Through SEO Similarly, how the website is important for the business, SEO is important for the website. To increase the business website ranking and stay on top of the search engine results, businesses need to continuously optimize search engine algorithms. To get users’ attention you always need to be ranked on top, and it’s kind of a race in this competitive market which is not easy. Engaging With Potential Audience One of the most important aspects of marketing is to know the target customers and customer’s expectations. Once you know the target customers, then you start to engage with them by applying different strategies, attractive schemes, and engaging content. This is very important as this gives a sense of comfort, satisfaction, and safety to your customers while working with you. Converting Circumstances Into Opportunities Challenges also bring opportunity along with them; it’s all about the perception. Tough times won’t last long; it is important that instead of getting panic in the tough time we stay calm and strategize our next move. As rightly said, the only permanent thing is change, we should always look for various angles to any situation, think about different ideas, create unique strategies, and implement them. Like, write scripts for videos, Plan your online business according to the new Design & Development Drifts in 2020, create content. During this situation, build new marketing strategies and find out new ideas to attract people and increase your sales. WRAP-UP: We can see this as one of the best time aggressively market and take your business marketing to the next level. If you do your homework right now, they’ll definitely reap your sweet results in the future. Digital marketing mediums like E-mail Marketing, Social Media Marketing, SEO, Content Marketing, etc. Author Bio: Nimish Gupta is the Director (PMO) at Pixel Values Technolabs,The Best Mobile App Development Company In India. Nimish has over 13 years of experience in the Information Technology & Telecommunication industry. He has done lots of projects for the Government of India. He is very determined to ensure that solutions presented to the clients adopt the right technology and are scalable to adapt to new platform requirements of the ever-growing Information Technology industry. Contact Information: Call us at 0712-6611379 OR 9822367795 Skype: Pixel_values Website: www.pixelvalues.com
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