On-demand services aim to allow customers to consume a service immediately when they need it, anywhere, anytime, any quantity and at right price. The number of services offered on-demand has grown significantly. The on-demand service model is expected to change the way businesses serve customers in almost every industry. This model is in sharp contrast to the scheduled services such as public transport Vs on-demand ride-hailing services (e.g. Uber), movies at the cinema and on TV Vs video on-demand services (e.g. Netflix) etc.
With the kind of exponential growth On-Demand services has seen, it has extended beyond the IT domain and includes mobility, parcel collection and delivery and labor/workforce provision. This rapid growth in on-demand services is driven by technological developments; and changing customer requirements. Customers rely more on On-Demand apps for their better lifestyle and hence, their expectation of immediacy oblige businesses to adopt on-demand models.