Don’t Just Automate – HYPERAUT-OMATE Go beyond basic automation by integrating AI, RPA, and advanced analytics to create intelligent workflows. Hyperautomation eliminates silos, accelerates processes, and drives smarter decision-making. It’s the next leap in digital transformation for sustainable growth. Hyper-automation is achieving end-to-end automation by leveraging the potential of multiple technologies, from RPA to Machine Learning and Artificial Intelligence. As defined by Gartner – hyper-automation “deals with the application of advanced technologies, including artificial intelligence (AI) and machine learning (ML), to increasingly automate processes and augment humans. Hyper-automation extends across a range of tools that can be automated, but also refers to the sophistication of the automation (i.e., discover, analyze, design, automate, measure, monitor, reassess).” What Is Hyper-Automation? Hyper-automation is one of Gartner’s top 10 technology trends of 2022. Hyper-automation is bringing together multiple components of process automation, integrating tools and technologies that strengthen the ability to automate work. In simple terms, hyper-automation refers to the mixture of automation technologies that exist to augment and expand human capabilities How Is Hyper-Automation Different From Regular Automation? Automation performed within a computer can further be segmented into test automation and RPA. These two types of automation serve different purposes but offer the same advantages; to allow processes to be completed faster, more efficiently, and with higher accuracy. On an organizational level, automation thereby contributes to higher productivity, lower costs and lower risk. Hyper-automation is simply beyond implementation of tools to manage tasks; furthermore, it does require involvement of humans for interpreting the data, applying logic and then take a critical decision. Explaining this with an example – Deploying automation tools like RPA, ML and AI can help you generate reports based on the customer trends and behavioral patterns. These reports will then require human intervention to strategize next steps into a business plan. To give a clear overview of the key differences, let’s compare the two terms on 5 key parameters: Technologies required to perform Sophistication of technology Outcome Degree of coverage Scope Automation Performed by automation tools RPA and task-oriented automation Efficient operations Where relevant: “What processes can we automate?” Is conducted from one platform Hyper-Automation Performed by multiple machine learning, packaged software and automation tools Sophisticated AI-based process automation Smart and efficient operations All-encompassing: “Everything that can be automated will be automated.” Is an ecosystem of platforms, systems and technologies Benefits Of Hyper-Automation Hyper-automation helps businesses to stay on top of the latest business and marketplace information. This helps business individuals in providing substantial insights which further helps in taking an informative decision and optimally perform their duties rather than just being occupied in the mundane tasks. Some Of The Benefits Of Hyper-Automation Are: * An educated workforce * Automated processes * Advanced analytics * Greater productivity * Increased team collaboration * Increased employee capacity * Instant and accurate insights * Greater compliance and reduced risk * Increased employee satisfaction and motivation How Hyper-Automation Is Beneficial For Finance Teams? Like many other departments, Hyper-automation also helps the finance teams in many different ways like offering the updated reports automatically, improving reports accuracy, faster decision making, automating the low-level tasks, thus senior management can focus more on important strategic decision-making tasks. This also increases the job satisfaction levels of the employees and hence, it pays to invest wisely in such type of tools. CONCLUSION Gone are the days when any technology was taken with reluctance by the businesses. Businesses have now understood the potential new technologies offer in optimizing their business processes. Similarly, with the progression in automation technology, trends like hyper-automation are growing shifting business towards people- centric workplaces. Robots are not here to take away our jobs; in fact they are here to give you promotions, all we need is a buy-in from your teams to use the technology wisely. Author Bio: Nimish Gupta is the Director (PMO) at Pixel Values Technolabs, The Best Mobile App Development Company In India . Nimish has over 13 years of experience in the Information Technology & Telecommunication industry. He has done lots of projects for the Government of India. He is very determined to ensure that solutions presented to the clients adopt the right technology and are scalable to adapt to new platform requirements of the ever-growing Information Technology industry. Contact Information: Contact Information: Call us at 0712-6611379 OR 9822367795 Skype: Pixel_values Website: www.pixelvalues.com
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Winning Elements Of A Software Development Process
Winning Elements Of A Software Development Process Software development process is one of the most important elements in creating a great product. Launching a new product in the market could take months or even years and selecting a wrong software development approach could lead to increase in this time and loss in opportunity cost. The generalized perspective of a software development process is creating a workable in the least possible time. Let’s now understand the nuances and evolution of software development process in this ever evolving technology industry. Paradigm shift from traditional Waterfall approach to Agile software development approach: Probably this is the most significant and biggest transformation that happened in the Software Development Process. Agile approach is something which was much needed in this dynamic world since it allows development process being flexible. Traditional software development approach, Waterfall, was more rigid, not iterative, and had no provision to address the new requirements. However, Agile approach is iterative, flexible, and has full room to incorporate changes at any point in time during development. Most of the software developments projects run these days are in Agile mode only since it follows Plan > Design > Develop > Test > Deploy > Review > Iterate. Agile Software Development Process: Planning:This is the first phase of any software development process where the objective of the project is discussed. In this phase the Product Owners, Development teams, and designers come together to discuss and understand the requirements from all the perspective after which it is also prioritized by the Product Owner accordingly. This process helps in ensuring that all the project stakeholders are on the same page and we do not leave out anyone. The steps in this phase are: a. User Story Identification:In agile software development, each feature is delivered in the form of a user story. In the planning phase each the stories are prioritized so that sprint planning can take place. b. Sprint Planning:One of the most differentiating and remarking feature of agile approach is that everything is time-boxed. A sprint is a time-boxed interval that is allocated to completing a predetermined task. The development teams identify and assign sprint-to-sprint tasks in advance to estimate the timeline for the project. c. Creating Test Cases:In the traditional waterfall approach, usually testing team was left out of the planning phase. However, in Agile testing team is considered as an integral and important part of the Software Development Team. This helps in avoiding any kind of mis-management in the later stages. Testing is scheduled in every sprint so that the resultant product is refined at every stage. Designing: This phase of Agile software development process focuses on finalizing the software architecture by creating the systems blueprint. UI/UX Designers, architects and development teams work together in this phase; this phase is carried out before the development is started. * Development: This is a phase where the actual work of bringing the concept to reality is carried out. The work is prioritized by the Product Owners, and is completed across time-boxed sprints by the development team(s). Continuous delivery of the output developed in the sprint is reviewed by the product owners and the feedback is prioritized accordingly. Thus, this helps agile in being really agile and overcome the drawback of Waterfall methodology. * Quality Assurance / Testing: Testing is to ensure the quality of the developed is bug free and meets the pre-defined user requirement. Testing can automate testing or manual testing. In traditional software development approach, testing was carried out at the end after the development was completed however, in agile approach it is carried out at the end of the sprint. * Deployment: In this phase, the product is deployed into the market for live users to start using it. Deploying the product for the live users doesn’t mean it’s the end of the development. In agile, software development is an evolving process which continues since you keep getting the inputs from the real time users to optimize the product. * Maintenance: For Successful Development Of Mobile Application or any type of software product, it is very important to have a good development process in the place. We at Pixel Values Technolabs have certified Agile and Project Management professionals who ensure that the software development process is carried as per the best industry standards to provide maximum benefit to the clients. We always consider holistic software development approach which includes requirement analysis, design, plan, development, testing, deployment, review and iterate. WRAP-UP: For Successful Development Of Mobile Application or any type of software product, it is very important to have a good development process in the place. We at Pixel Values Technolabs have certified Agile and Project Management professionals who ensure that the software development process is carried as per the best industry standards to provide maximum benefit to the clients. We always consider holistic software development approach which includes requirement analysis, design, plan, development, testing, deployment, review and iterate. Author Bio: Nimish Gupta is the Director (PMO) at Pixel Values Technolabs,The Best Mobile App Development Company In India. Nimish has over 13 years of experience in the Information Technology & Telecommunication industry. He has done lots of projects for the Government of India. He is very determined to ensure that solutions presented to the clients adopt the right technology and are scalable to adapt to new platform requirements of the ever-growing Information Technology industry. Contact Information: Call us at 0712-6611379 OR 9822367795 Skype: Pixel_values Website: www.pixelvalues.com
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How Blockchain Is Affecting In Travel & Tourism Industry
How Blockchain Is Affecting In Travel & Tourism Industry Blockchain is the latest trending technology which has transformed travel and tourism industries. In travel industry Blockchain helps in keeping track of the traveller’s luggage and ease of customer identification. These were just the high level Importance Of Blockchain Software Development technology in travels and tourism industries; its detailed benefits are as follows: Developing Apps For Foldable Smartphones: Definitely ‘foldable smartphones’ are going to be the next buzzword in the year 2021 and the companies need to plan their mobile application development strategy in a way that it runs seamlessly on foldable devices. Pixel Values Technolabs has already started R&D on apps development for the foldable smartphones and provide that ‘first in the market’ edge to its clients. 1. In Tracking Luggage Most of the times, customer’s luggage changes hands multiple during the course of journey, especially in international travels. Blockchain Technology Development Companies provides a decentralized database which helps in tracking and sharing this luggage movement with various stakeholders easily. 2. Efficient Identification Services Mobile & Web App Development Company uses Blockchain software development technology that helps in automating the traveller identification process thus, reducing the tourist’s identification time drastically. As we all know that during international travels, substantial amount of time is spent on standing in a queue for performing verification checks as it involves verifying lot of documents. Using Blockchain, just by the scan of fingerprints this process can be overcome and considerable amount of time can be saved. 3. Secure Payments As Blockchain can also work as a global ledger, it makes bank payments more efficient, simple and secure. Already many hotels and airline companies are accepting payments via virtual cryptocurrency such as bitcoin. 4. Efficient Customer Loyalty Schemes Today, almost all the Mobile App Development and other businesses we see around run some sort of customer loyalty schemes, tours and travel industry is no different in this. It results in more customer engagement and increasing revenue as it increases the probability of a customer becoming a potential returning customer. Blockchain technology makes this process easier by making it easy for customers to access their loyalty information, making the overall process simpler and moreover, resulting in the more distribution of the loyalty tokens. Author Bio: Tauseef Anwar is the CEO of Pixel Values Technolabs, The Best Mobile App Development Company In India. Tauseef believes in making customer satisfaction as the top most priority and takes care of the Business Development and operations. An entrepreneur by heart, he is always ready to speak a few words or discuss the latest tech especially if it is mobile technology. Contact Information: Call us at 0712-6611379 OR 9822367795 Skype: Pixel_values Website: www.pixelvalues.com
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Digital Marketing Tips That Helps Grow Your Business
Digital Marketing Tips That Helps Grow Your Business The year 2020 has not been one of the greatest years so far for the entire world. The Corona virus breakdown has badly impacted the lives, businesses, and economy in all the countries. Almost all the industries have seen one of the worst times in their history and this hard time has forced the businesses to innovate something to continue their existence. As its lockdown everywhere, it is not possible to do the marketing in a traditional way, hence, the traction and reliance towards digital marketing are huge to boost up the business. Willingly or unwillingly, everybody around the world is at home during this time and spending most of their time over the internet, social media, etc. As Digital Marketing uses the internet for marketing, Businesses can take their marketing to the next level by hiring Digital Marketing Company and get directly connected with their target audience. Understanding Digital Marketing As the name suggests, it is the marketing of your products via digital platforms such as e-media or the internet. If used wisely this is considered to be one of the most effective and reliable marketing solutions. In this blog, we’ll see some of the Digital Marketing ideas you can consider for your business. 1. Never give up. 2. Making sure your business is online. 3. Plan, Execute and Maintain. 4. Optimizing through SEO. 5. Engaging with the potential audience. 6. Convert circumstances into opportunities. Never Give-up Time may be tough for all the entrepreneurs especially, start-ups. But it’s important not to lose hope and give up, instead, work around the strategies to boost your business after the lockdown situation. Digital marketing is a good way to stay connected with your customers worldwide and ensure that your brand is still alive in these tough times. Make Sure Your Business Is Online In today’s world where almost everything is online, it’s important for businesses to Develop Successful Mobile App or website to ensure their online presence in order to better reach and connect their potential customers. To do this, it is recommended that businesses should have their website or app related to their business. Once this is in place, then by using SEO (Search Engine Optimization) techniques you can increase your website ranking and bring your website on top of Google’s SERP (Search Engine Result Pages) and increase traffic for your site and hence, can spread awareness about your business product or services. Ensuring that your content is attractive will help you reap much better results. Plan, Execute And Maintain Planning is the most important element for any project and a good plan is one of the major reasons behind a successful project. For digital marketing also, we need to have marketing strategies in place to improve our customer engagement. We need to remember that ‘No Plan is Full-proof’ and hence, we should be prepared to alter our ideas/strategies while implementing the planned strategies to reap better results. Once the implemented strategies are in place reaping results, you need to maintain them so that you continue to stay connected with your customers and build a stronger relationships. Pixel Values Technolabs is one of the top Mobile App Development Company providing Digital Marketing services to the clients worldwide along with the mobile and web app development services. Optimizing Through SEO Similarly, how the website is important for the business, SEO is important for the website. To increase the business website ranking and stay on top of the search engine results, businesses need to continuously optimize search engine algorithms. To get users’ attention you always need to be ranked on top, and it’s kind of a race in this competitive market which is not easy. Engaging With Potential Audience One of the most important aspects of marketing is to know the target customers and customer’s expectations. Once you know the target customers, then you start to engage with them by applying different strategies, attractive schemes, and engaging content. This is very important as this gives a sense of comfort, satisfaction, and safety to your customers while working with you. Converting Circumstances Into Opportunities Challenges also bring opportunity along with them; it’s all about the perception. Tough times won’t last long; it is important that instead of getting panic in the tough time we stay calm and strategize our next move. As rightly said, the only permanent thing is change, we should always look for various angles to any situation, think about different ideas, create unique strategies, and implement them. Like, write scripts for videos, Plan your online business according to the new Design & Development Drifts in 2020, create content. During this situation, build new marketing strategies and find out new ideas to attract people and increase your sales. WRAP-UP: We can see this as one of the best time aggressively market and take your business marketing to the next level. If you do your homework right now, they’ll definitely reap your sweet results in the future. Digital marketing mediums like E-mail Marketing, Social Media Marketing, SEO, Content Marketing, etc. Author Bio: Nimish Gupta is the Director (PMO) at Pixel Values Technolabs,The Best Mobile App Development Company In India. Nimish has over 13 years of experience in the Information Technology & Telecommunication industry. He has done lots of projects for the Government of India. He is very determined to ensure that solutions presented to the clients adopt the right technology and are scalable to adapt to new platform requirements of the ever-growing Information Technology industry. Contact Information: Call us at 0712-6611379 OR 9822367795 Skype: Pixel_values Website: www.pixelvalues.com
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Why Marketing Strategies Fail And How To Overcome Them With The Help Of Digital Marketing
Why Marketing Strategies Fail And How To Overcome Them With The Help Of Digital Marketing In today’s Digital world of internet and computers, every website owner is concerned about making their websites easily accessible to their target market. However, this is not easily achievable primarily due to lack of proper marketing tools and expertise. Traffic is the biggest challenge for every business but using creative content, social platform, and finest SEO strategy can meet you to your goal. Websites need to have one thing very clear in mind that they should try to help or facilitate their consumers rather than selling the products or services. By doing so, you not only get customer engagements but also the trust of a customer. Once you have the customer trust, For sure you can sell anything online provided you are a talented sales person. On this page, we’ll discuss few of the most common reasons why any marketing campaign fails and how your company can avoid making the same mistakes. Avoiding outdated tactics in digital marketing During the time of 1990’s Old-style marketing methods like direct mail, newspaper ads, and billboards were extremely valuable for attracting new clienteles. But after the evolution of Digital Marketing, things have changed significantly to acquire new customer base and while the traditional marketing still have their place in large-scale campaigns, they’re no longer result oriented, in terms of cost. Use of single channel for marketing The real economics of the modern time is that supply is much more then demand. So, more the marketing strategies are effective more is supposed to be the sales. Any organization which wants to attract new customers, they need to use a combination of channels that will move them through the sales funnel. Luckily, there are many adoptions for the companies that can help them to achieve their goals. The best channel is a fresh content where users always get attracted fast. That’s the reason its called ‘content is the king’. Building a Strong relationship Most of the companies in the market they assume their customers as the point of sales. Once the payments comes in there is no any relation with the customer, which is the worst practice in the marketing industry. When you get involve with your clienteles on a consistent level, you can earn their trust and convert them into long-term customers. This is a significant goal, since acquiring new customers is always a difficult task compared to retaining an existing customer. Selecting the correct audience It’s very important to select a correct audience, as until unless you don’t know where to fight to with, you cannot win a battle. To avoid this making a challenge, invest some energy making promoting personas for various fragments of your intended interest group. Consider the socioeconomic of your potential clients, yet in addition their needs, qualities, and interests. Proper communication between online sales and marketing team Most of the companies they don’t know the actual difference between sales and marketing. For them it’s a common word called Business Development. So they only focus on sales activities and expect to grow every year. In reality if the sales and marketing team don’t cooperate, it’s hard to give flawless result to the company. So if you don’t have the time to follow the basic rule of digital marketing it’s always advisable to hire digital marketing agency to manage your online reputation and grow the company. Author Bio: Tauseef Anwar is the CEO of Pixel Values Technolabs, The Best Mobile App Development Company In India. Tauseef believes in making customer satisfaction as the top most priority and takes care of the Business Development and operations. An entrepreneur by heart, he is always ready to speak a few words or discuss the latest tech especially if it is mobile technology. Contact Information: Call us at 0712-6611379 OR 9822367795 Skype: Pixel_values Website: www.pixelvalues.com
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